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AI Without H.I. (Human Intelligence) Is a Recipe for Mediocrity
With AI literally everywhere, from our phones and laptops, to our countertops and dashboards, in our cars, on our wrists, playlists and other entertainment choices, it’s gotten very easy to rely on it for answers. How many times have you gotten a “mostly right” answer? What happens when you question the validity? The other day I casually asked Amazon’s Alexa for the time of a favorite sports team’s next game. My husband overheard and said, “their season’s done.” Knowing him,
jclangford5
6 days ago2 min read
Making sure your brand's personality shines through at every encounter.
Sometimes the simplest gesture or unexpected message can delight your audience. Brands that know their personality and embrace it through every touchpoint of the customer journey can leave their competition in the dust. Here's a quick personal example: I ordered a product this week online from a company I'd never used before. Their confirmation reply email was so much more than a "Thanks for your order." It was friendly and cute, while acknowledging that I was a new user of
jclangford5
Jun 151 min read
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